The Conformity Conman gazes into you, scheming how to destroy your business

We take brands from
top secret
to most wanted

We take brands
from top secret
to most wanted

Your product is better and you know it. Everyone else should too.

Discover your
unfair advantage

Stand out with
a distinct brand

Stop guessing
with marketing

Have you been affected by the conformity conman?

The mugshot of The Conformity Conman

He approaches you disguised as a trusted advisor, but make no mistake—he means you great harm. Does this sound familiar?

  • “You should appeal to as many people as possible.”
  • “Quality is the only thing that really matters.”
  • “Just follow trends, originality is overrated.”

His aim is to keep you from being clear in your messaging, having the courage to stand out, and, most insidiously, connecting with your audience.If he has approached you, contact us immediately.

report a sighting
The mugshot of The Conformity Conman

Don't believe his lies

Don't let him harm you

Break
book free brand audit

This is how we get rid of him

1

Investigate

Schedule a brand audit to see how the Conformity Conman has affected your brand.

2

Formulate

Together, we create a plan focused on building strengths and eliminating weaknesses.

3

Operate

We execute, iterating on ideas to get to final work that both of us are proud of.

work_

Don’t just take our word for it. Here are some businesses we’ve freed from the influence of the Conformity Conman.

A billboard showing Eschaton bottles with their logo that says, "Try something new, it's not the end of the world."

Eschaton

Brand Strategy, Identity Design, Web Design, Photography

View project
The cover for "Bugout Bag Guide" by The Survival Outpost in a dark room with moody lighting.

The Survival Outpost

Brand Strategy, Identity Design, Marketing Collateral

View project
A flatlay composition of Brazilian Jiu Jitsu apparel made for AFMO BJJ, with a black gi and sandals, a blue gi bag, 2 water bottles, a white belt, and a silicone bracelet.

AFMO

Brand Strategy, Identity Design, Website Design, Photography

View project

data_incomplete

Full case studies are not yet available. In the meantime, check out our capabilities deck for more info.

view capabilities deck
The cover of the Adversary capabilities deck. Features a heavily redacted document with the words "Strategic creative experts" unredacted. Has the words "Capabilities Deck" in red, acting as a stamp over the redactions. The contact information for founder Nick Jenkins is present.

We're not just
designers…

we're
strategists,

facilitators,

and creators of brands that stand out and stay relevant.

We're

rebellious,

obsessed with craftsmanship,

and bound by integrity.

we're at
war with
mediocrity

Testimonials

I knew my YouTube channel had potential, but no clue on how to move forward. I didn’t know my customer base and I had no brand identity or logo.

All of that changed in just a few short months working with Nick. He was patient and understanding, taking the time to listen and understand my goals and plans for the future.

I highly recommend working with Nick, whether you’re launching a new business or revamping an existing one.

Blitz

Owner/Content Creator

@

The Survival Outpost

Nick’s ability to extrapolate information from my unorganized brainstorms is absolutely amazing.

He was able to clearly and concisely explain every step of the process so that I understood everything, and was very patient any time I had trouble grasping things.

The process really helped me understand what specific things I want my business to and how to make it happen.

Michael Wood

Co-Owner/Instructor

@

AFMO BJJ

Working with Nick was very easy.

The knowledge and experience he brought to our situation was invaluable. He was able to enhance our brand and make starting our business much easier.

People at farmer’s markets have said they thought we were some kind of franchise!

Tyler Beall

Co-Owner/Beekeeper

@

Beohyll Apiary